Some weeks ago, an interview with American rapper P Diddy surfaced in which he dissed Richard Mille, a Swiss luxury watch company founded 20 years ago.
“I’m not a hater though, I’m a connoisseur of fly shit,” Diddy said, before saying exactly what a hater would say. “I’m just telling you, y’all getting tricked by the Richard Mille, the Richard Mille is like a Timex or some shit like that.”
He went on to call Richard Mille watches “ugly” – a comment that set off a miniature civil war in the watch world, according to GQ.
After Diddy’s comment, A-list jeweller Alex Todd said on Instagram that he was a willing buyer for any unloved Richard Mille watches, including Diddy’s.
Todd then shared an image of the custom blue-sapphire watch (Richard Mille RM 56) he made for rapper Jay-Z.
Todd revealed that the watch took 3,000 hours (125 days) to assemble and cost $2.5 million (N1.01 billion).
Jay-Z casually wore the RM sapphire watch out and about in New York City after Diddy’s comments went viral.
The watch comes with an iced-out panda and bamboo stalk set inside the dial.