Jay-Z’s new watch costs over N1bn, took 125 days to make

Jay-Z's custom blue-sapphire watch (Richard Mille RM 56) reportedly costs $2.5 million and took 3,000 hours to make. Photo: Alex Todd/Instagram

Some weeks ago, an interview with American rapper P Diddy surfaced in which he dissed Richard Mille, a Swiss luxury watch company founded 20 years ago.

“I’m not a hater though, I’m a connoisseur of fly shit,” Diddy said, before saying exactly what a hater would say. “I’m just telling you, y’all getting tricked by the Richard Mille, the Richard Mille is like a Timex or some shit like that.”

He went on to call Richard Mille watches “ugly” – a comment that set off a miniature civil war in the watch world, according to GQ.

After Diddy’s comment, A-list jeweller Alex Todd said on Instagram that he was a willing buyer for any unloved Richard Mille watches, including Diddy’s.


Todd then shared an image of the custom blue-sapphire watch (Richard Mille RM 56) he made for rapper Jay-Z.

Jay-Z spotted wearing his custom RM on a date with his wife, Beyonce. Photo: Alex Todd/Instagram

Todd revealed that the watch took 3,000 hours (125 days) to assemble and cost $2.5 million (N1.01 billion).

Jay-Z casually wore the RM sapphire watch out and about in New York City after Diddy’s comments went viral.

The watch comes with an iced-out panda and bamboo stalk set inside the dial.